Online sales on Black Friday hit a record $4.1 billion
Online sales on Black Friday 2018, hit a record $4.1 billion as of 8 a.m., up 23.3% from the prior year, according to Adobe Analytics. Spending online is on track to hit $6.2 billion on the day, which will make it the second best online sales day ever behind last year’s Cyber Monday’s tally of $6.6 billion.
$1 billion in sales coming from smartphones.
Black Friday purchases made on smartphones are on track to break the current record of $1.4 billion set on Cyber Monday 2017. Over one-third (34.3%) of online Black Friday sales were made on smartphones as of 8 p.m. versus 29.1% a year ago.
Final Thanksgiving Day sales totaled $3.7 billion, up 28% year over year. Thanksgiving Day also marked the first day to see $1 billion in sales coming from smartphones.
According to Yahoo Finance the shopping season has started on a strong note. Macy’s mobile sales projected to reach $1 billion in 2018.